Episode 120
WHAT IS AGRI-TECH PSYCHOTHERAPY? with Dan Schultz
Dan Schultz describes himself as an agribusiness psychotherapist - an eye catching description if there ever was one
Without the need for a ‘patients’ couch, Dan helps agri-tech companies around the world think differently about how they market and commercialise their products for this new software driven age.
He says that the evolution of agriculture will be more about the evolution of business models than new pieces of equipment or technology.
Despite that, Dan is not an exponent of ‘in with the new, out with the old’.
“Although we will be working in this super, highly technical software age, the one thing that is never going to change is that you are selling to a farmer, you are selling to a business, you are selling to a person’
