Episode 42

Attracting young talent with Amanda Dawson and Andy Luikens of RDO Equipment Co (US)

'Start to interest the young in a career in agri-turf from a very early age - and keep that fire lit".

That is the key message from Amanda Dawson, HR Director and Andy Luikens, Talent Acquisition Manager of RDO Equipment Co, the ag and construction equipment dealership based at Fargo, North Dakota which operates 75 branches in 9 States across the US and has partnerships in several international markets.

The business was started from a single branch in North Dakota by Ronald Offutt at the age of 26 in 1968 and has grown into one of the largest dealer groups in the US.

Chris Biddle talks to Amanda and Andy about the initiatives they use to interest young people and how they closely monitor the progress of staff in the service and parts departments to promote and encourage long-term career prospects with the company

Website: RDO Equipment

About the Podcast

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The farm and grass machinery business

About your host

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Chris Biddle

Chris is an experienced journalist specialising in the farm and grass machinery market. He has worked for a major tractor manufacturer and been a managing director of a farm and grass machinery dealership in the West Country.
In 1988, he launched trade magazine, Service Dealer followed by TurfPro in 1998, selling both titles to Land Power Publications in 2015.
He was editor of Landwards, the professional journal of the Institution of Agricultural Engineers (IAgrE) from 2008 until 2019 and is the recipient of the 2020 IAgrE Award for Outstanding Contribution to the Land-Based industry.
Chris lives in Salisbury with his wife Trish, and is an avid cricket fan and member of the MCC for over 55 years.