BIRTH OF A BRAND Part Two with Harry Handkammer
In Part One of my conversation with Harry Handkammer we learned about the circumstances that led up to the creation of the Countax brand, (now owned by Ariens) and a successful launch to dealers in 1990.
In Part Two, Harry talks about winning a BBC Award as Business Survivor of the Year, of events turning full circle when he was able to buy Westwood, the company that threatened his survival, of building a Williams Formula One garden tractor, a JCB version, and of a Countax lawn tractor reaching 100mph on a Welsh beach.
Lastly, Harry tells how Service Dealer magazine, which I had founded in 1988, played an important role in the ongoing marketing of Countax.
(02:07) Winning Survivor of the Year Award
(05:48) Westwood full circle
(12:30) Williams Formula One garden tractor
(18:00) JCB branding
(21:45) The '100mph' garden tractor
(28:30) Sale to Ariens
(31:00) Role of Service Dealer