Episode 46

Dealernomics@25 with Steve Halley, Cheshire Turf Machinery

Published on: 23rd September, 2021

From a previous ownership by Electrolux, maker of Flymo mowers, Cheshire Turf Machinery has emerged as one of the UK's leading professional turf machinery dealers with an impressive client list that includes Manchester United, Manchester City and Liverpool.

Managing Director Steve Halley describes the evolution of the business as it celebrates its 25th Anniversary in 2021.

He talks about developing a strong ethos amongst his staff, of coping with the COVID crisis, and the prospect of manufacturer owned dealerships.

He also tells of an early encounter with a bank manager that shaped the company's reliance on having a strong financial base - and also the importance of a man called Bob

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About the Podcast

Inside AgriTurf
The farm and grass machinery business
Inside Agri-Turf speaks to those at the sharp-end of the farm and grass machinery industry which ranges from powerful 500hp farm tractors to lawnmowers for the home, via equipment used in the upkeep of golf courses, cricket and football grounds, parks and open spaces, forests and the care of the countryside.
As new technology and robotics come increasingly on-stream, we will talk to manufacturers, dealers, industry representatives and end-users in order to report on this fast-moving, innovative and essential sector that often flies under the radar of public recognition.

About your host

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Chris Biddle

Chris is an experienced journalist specialising in the farm and grass machinery market. He has worked for a major tractor manufacturer and been a managing director of a farm and grass machinery dealership in the West Country.
In 1988, he launched trade magazine, Service Dealer followed by TurfPro in 1998, selling both titles to Land Power Publications in 2015.
He was editor of Landwards, the professional journal of the Institution of Agricultural Engineers (IAgrE) from 2008 until 2019 and is the recipient of the 2020 IAgrE Award for Outstanding Contribution to the Land-Based industry.
Chris lives in Salisbury with his wife Trish, and is an avid cricket fan and member of the MCC for over 55 years.