Episode 104


This episode is another in a series I'm calling The Franchise Jigsaw.

And who knew that the collective name for a jigsaw enthusiast is a dissectologist?

My guest is David Hart, Managing Director of Kubota UK and President Business Transformation Kubota Europe BV.

As the consolidation of the UK farm machinery dealers network continues, so companies such as Kubota are taking the opportunity to offer a replacement main franchise to dealers who have been sacked by a major brand, or have decided to change their lead franchise due to unacceptable terms and conditions being offered.

However, as David explains the task of putting together a workable franchise territory for new dealers is never easy nor straightforward, particularly if several branches are involved.

And what are the priorities for manufacturers when they appoint a replacement new franchise?

David's experiences have confirmed that manufacturers in this position should always 'expect the unexpected'

About the Podcast

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The farm and grass machinery business

About your host

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Chris Biddle

Chris is an experienced journalist specialising in the farm and grass machinery market. He has worked for a major tractor manufacturer and been a managing director of a farm and grass machinery dealership in the West Country.
In 1988, he launched trade magazine, Service Dealer followed by TurfPro in 1998, selling both titles to Land Power Publications in 2015.
He was editor of Landwards, the professional journal of the Institution of Agricultural Engineers (IAgrE) from 2008 until 2019 and is the recipient of the 2020 IAgrE Award for Outstanding Contribution to the Land-Based industry.
Chris lives in Salisbury with his wife Trish, and is an avid cricket fan and member of the MCC for over 55 years.