Episode 27

Episode 27: Riding the Waves with Erik Hogervorst, President of CLIMMAR and Keith Christian of BAGMA

Erik Hogervorst is President of CLIMMAR, the pan-European trade association representing over 19,000 farm and turfcare machinery sales and service dealers.

He is a director of a family owned Dutch dealership with a Kubota franchises and specialist divisions in fork lift trucks and spraying equipment, and has been CLIMMAR President for 6 years.

In this wide ranging discussion with Chris Biddle he is accompanied by Keith Christian from BAGMA, the UK's representative on CLIMMAR.

They reflect on issues impacting dealers across Europe including dealer contracts, recruitment and training, the handling of data, the future of shows and the looming RMI (Repair and Maintenance Information) legislation allowing dealers access to servicing information for products for which they do not hold a main franchise.

Reflecting on the past year and prospects for year ahead in this COVID-age, Erik says that dealers take a long-term approach and are used to 'riding the waves' of external influences on their businesses whether it be weather, the economy - or a pandemic



About the Podcast

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The farm and grass machinery business

About your host

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Chris Biddle

Chris is an experienced journalist specialising in the farm and grass machinery market. He has worked for a major tractor manufacturer and been a managing director of a farm and grass machinery dealership in the West Country.
In 1988, he launched trade magazine, Service Dealer followed by TurfPro in 1998, selling both titles to Land Power Publications in 2015.
He was editor of Landwards, the professional journal of the Institution of Agricultural Engineers (IAgrE) from 2008 until 2019 and is the recipient of the 2020 IAgrE Award for Outstanding Contribution to the Land-Based industry.
Chris lives in Salisbury with his wife Trish, and is an avid cricket fan and member of the MCC for over 55 years.