Episode 2

Episode 2 Collective voice, the role of trade associations with Ruth Bailey (AEA) and Keith Christian (BAGMA)

During lock-down, much of the agri-turf machinery industry has been working as normal, thanks to the combined efforts of the industry's two trade associations who were able to provide Government with a collective industry voice on behalf of its members.

In this podcast, Chris Biddle talks to Ruth Bailey, CEO and Director General of the Agricultural Engineers Association (AEA) representing manufacturers and suppliers and Keith Christian, Director of the British Agricultural and Garden Machinery Association (BAGMA) about their role in maintaining services to farmers, sportsgrounds and homeowners when much of the rest of industry was shut down.

In a wide ranging discussion they covered:

  • (08:24) The role of trade associations
  • (15:25) Membership benefits
  • (20:18) The current 'mood music' in the industry
  • (27:00) Future supplies of machines and parts
  • (32:00) Shows and exhibitions

About the Podcast

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Inside AgriTurf
The farm and grass machinery business

About your host

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Chris Biddle

Chris is an experienced journalist specialising in the farm and grass machinery market. He has worked for a major tractor manufacturer and been a managing director of a farm and grass machinery dealership in the West Country.
In 1988, he launched trade magazine, Service Dealer followed by TurfPro in 1998, selling both titles to Land Power Publications in 2015.
He was editor of Landwards, the professional journal of the Institution of Agricultural Engineers (IAgrE) from 2008 until 2019 and is the recipient of the 2020 IAgrE Award for Outstanding Contribution to the Land-Based industry.
Chris lives in Salisbury with his wife Trish, and is an avid cricket fan and member of the MCC for over 55 years.