Episode 4

Episode 4 What goes round: In conversation with David Withers of Iseki UK

David Withers rose from working as a demonstrator of turfcare machinery to becoming President of Jacobsen, a global turf machinery brand and based in the United States. Three years after returning to the UK, he is heading his own company distributing the Iseki compact tractor and grass machinery range, and is demonstrating machinery once again through video production as the current pandemic restricts shows and working demonstrations.

He talks to Chris about the advantages of single brand rather than a 'house of brands', of controlling the 'space' in which they operate, of 'happy dealers' and of the cultural differences between doing business in the US and the UK.

Favourite quote is "Good dealers can sell a bad product, yet and bad dealer cannot even sell a good product"

About the Podcast

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Inside AgriTurf
The farm and grass machinery business

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About your host

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Chris Biddle

Chris is an experienced journalist specialising in the farm and grass machinery market. He has worked for a major tractor manufacturer and been a managing director of a farm and grass machinery dealership in the West Country.
In 1988, he launched trade magazine, Service Dealer followed by TurfPro in 1998, selling both titles to Land Power Publications in 2015.
He was editor of Landwards, the professional journal of the Institution of Agricultural Engineers (IAgrE) from 2008 until 2019 and is the recipient of the 2020 IAgrE Award for Outstanding Contribution to the Land-Based industry.
Chris lives in Salisbury with his wife Trish, and is an avid cricket fan and member of the MCC for over 55 years.