Episode 130

SELLING TRACTORS LIKE SWEETIES: In conversation with David Kirschner (Part One)

In this two-part episode, Chris is in conversation with David Kirschner, a seasoned agricultural engineer and consultant in the land-based engineering industry.

David shares his extensive experience, from his early career as an apprentice in tractor servicing to influential roles with several tractor brands including Massey Ferguson, Renault and Fendt.

He discusses the evolution and challenges within the industry, including the pivotal We Are Land Based Engineering campaign, the launch of the LTA scheme, and the impact of the Richard Report on apprenticeships.

David also touches on his personal battle with health issues and his relentless commitment to improving the sector's professional standards - mostly behind the scenes and out of the limelight.

LINKS

Agricultural Engineers Association (AEA)

We are Landbased Engineering

Inside Agri-Turf is produced, edited and published by Chris Biddle chris.biddle@btinternet.com

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INSIDE AGRI-TURF
The farm and grass machinery business

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Chris Biddle

Chris is an experienced journalist specialising in the farm and grass machinery market. He has worked for a major tractor manufacturer and been a managing director of a farm and grass machinery dealership in the West Country.
In 1988, he launched trade magazine, Service Dealer followed by TurfPro in 1998, selling both titles to Land Power Publications in 2015.
He was editor of Landwards, the professional journal of the Institution of Agricultural Engineers (IAgrE) from 2008 until 2019 and is the recipient of the 2020 IAgrE Award for Outstanding Contribution to the Land-Based industry.
Chris lives in Salisbury with his wife Trish, and is an avid cricket fan and member of the MCC for over 55 years.