Episode 61

THE FUTURE FOR AGRI-TURF DEALERSHIPS with James Tuckwell, David Withers and Howard Pullen

The agri-turf machinery industry will always be stronger with manufacturers and dealers working in harmony to provide customers with the best possible buying and support experience.

But as the industry and technology evolves, what factors might impact on the future shape of the UK dealer network in the years ahead?

In this Agri-Turf Talks episode hosted by Chris Biddle, a panel comprising James Tuckwell managing director of multi-branch John Deere dealership Tuckwells, David Withers , managing director of Iseki UK and Howard Pullen, Board Member of European dealer association CLIMMAR share their thoughts.

But first the panel considers the likely impact of the Russian invasion of Ukraine, a fertile market for used tractors and machinery and the wider industry implications.

The topics discussed are:

(6:06)   Ukraine

(10:14) Prospects for new dealerships?

(14:23) What makes a good dealer and supplier?

(18:12) Availability of funding and dealer contracts

(23:27) Long line dealers and niche opportunities

(29:55) Challenges of dealer expansion

(36:03) Staffing for new technology

(41:32) Creating the right image





About the Podcast

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The farm and grass machinery business

About your host

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Chris Biddle

Chris is an experienced journalist specialising in the farm and grass machinery market. He has worked for a major tractor manufacturer and been a managing director of a farm and grass machinery dealership in the West Country.
In 1988, he launched trade magazine, Service Dealer followed by TurfPro in 1998, selling both titles to Land Power Publications in 2015.
He was editor of Landwards, the professional journal of the Institution of Agricultural Engineers (IAgrE) from 2008 until 2019 and is the recipient of the 2020 IAgrE Award for Outstanding Contribution to the Land-Based industry.
Chris lives in Salisbury with his wife Trish, and is an avid cricket fan and member of the MCC for over 55 years.