Episode 125

WHAT HAPPENED NEXT? Stihl Revisited featuring Robin Lennie

Chris Biddle revisits a 2020 interview with Robin Lennie, former Managing Director at Stihl GB recorded during COVID-19 restrictions.

The conversation highlights Robin’s 30 year career, Stihl's business growth, and the impact of the pandemic on his retirement plans. It also explores the dynamics between manufacturers and dealers, especially relating to changes in distribution channels and strategies as Robin reflects on the importance of effective communication in managing change.

The episode concludes with Chris discussing the dealer reaction to Stihl's recent policy changes and emphasizes the need for maintaining strong dealer relationships.

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About the Podcast

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INSIDE AGRI-TURF
The farm and grass machinery business

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About your host

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Chris Biddle

Chris is an experienced journalist specialising in the farm and grass machinery market. He has worked for a major tractor manufacturer and been a managing director of a farm and grass machinery dealership in the West Country.
In 1988, he launched trade magazine, Service Dealer followed by TurfPro in 1998, selling both titles to Land Power Publications in 2015.
He was editor of Landwards, the professional journal of the Institution of Agricultural Engineers (IAgrE) from 2008 until 2019 and is the recipient of the 2020 IAgrE Award for Outstanding Contribution to the Land-Based industry.
Chris lives in Salisbury with his wife Trish, and is an avid cricket fan and member of the MCC for over 55 years.