For this first episode of the 2023 season, we head down-under to New Zealand where I catch with St John Craner, an Essex boy, who now runs a successful sales training company for agribusiness clients across New Zealand, Australia and the US.
He is also the host of the Rural Sales Show podcast produced out of his offices near Napier on the east coast of the North Island.
Brought up on a farm, St John worked for several leading ad agencies before setting up his own company, Agrarian Rural Marketing, advising companies across the agri-business sector on the special strategies required when selling to the farming community.
Below listeners can find a link to download a free copy of St John's e-book, How to Succeed in Rural Sales (hardback normally $20)
This episode has been sponsored by the British Agricultural and Garden Machinery Association (BAGMA) who have been providing advice, support and benefits to independent agricultural, garden and ground care machinery dealers for over 100 years
CONTECT to St John Craner on LinkedIn
DOWNLOAD free copy of How to Succeed in Rural Sales
LISTEN to episodes of the Rural Sales Show podcast
WATCH Clayton Christenson (Harvard Business School) on Disruptive Technology (You Tube 7 minutes)