Episode 88


For this first episode of the 2023 season, we head down-under to New Zealand where I catch with St John Craner, an Essex boy, who now runs a successful sales training company for agribusiness clients across New Zealand, Australia and the US.

He is also the host of the Rural Sales Show podcast produced out of his offices near Napier on the east coast of the North Island.

Brought up on a farm, St John worked for several leading ad agencies before setting up his own company, Agrarian Rural Marketing, advising companies across the agri-business sector on the special strategies required when selling to the farming community.

Below listeners can find a link to download a free copy of St John's e-book, How to Succeed in Rural Sales (hardback normally $20)

This episode has been sponsored by the British Agricultural and Garden Machinery Association (BAGMA) who have been providing advice, support and benefits to independent agricultural, garden and ground care machinery dealers for over 100 years


 CONTECT to St John Craner on LinkedIn

 DOWNLOAD free copy of How to Succeed in Rural Sales

 LISTEN to episodes of the Rural Sales Show podcast

 WATCH Clayton Christenson (Harvard Business School) on Disruptive Technology (You Tube 7 minutes)


About the Podcast

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The farm and grass machinery business

About your host

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Chris Biddle

Chris is an experienced journalist specialising in the farm and grass machinery market. He has worked for a major tractor manufacturer and been a managing director of a farm and grass machinery dealership in the West Country.
In 1988, he launched trade magazine, Service Dealer followed by TurfPro in 1998, selling both titles to Land Power Publications in 2015.
He was editor of Landwards, the professional journal of the Institution of Agricultural Engineers (IAgrE) from 2008 until 2019 and is the recipient of the 2020 IAgrE Award for Outstanding Contribution to the Land-Based industry.
Chris lives in Salisbury with his wife Trish, and is an avid cricket fan and member of the MCC for over 55 years.