Episode 113

THE ART OF THE SALES CONVERSATION (Part Two) with St John Craner

In this episode, St John Craner, connects the two important elements of The Art of the Sales Conversation, that of listening, and then asking the right questions at the right time and in the right way.

He says "I think it's really important that if you want to succeed in sales, you need to be a student of psychology. You need to get curious and study the basic laws of human nature and behavior. Psychology is a rural sales superpower; of that I'm absolutely convinced"

"There are three magic words that you should always say in your conversations, if you want the conversation to keep going. They are 'Tell me more'. ."

LINKS

The Art of the Sales Conversation - Part One

St John Craner on LinkedIn

Website

About the Podcast

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INSIDE AGRI-TURF
The farm and grass machinery business

About your host

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Chris Biddle

Chris is an experienced journalist specialising in the farm and grass machinery market. He has worked for a major tractor manufacturer and been a managing director of a farm and grass machinery dealership in the West Country.
In 1988, he launched trade magazine, Service Dealer followed by TurfPro in 1998, selling both titles to Land Power Publications in 2015.
He was editor of Landwards, the professional journal of the Institution of Agricultural Engineers (IAgrE) from 2008 until 2019 and is the recipient of the 2020 IAgrE Award for Outstanding Contribution to the Land-Based industry.
Chris lives in Salisbury with his wife Trish, and is an avid cricket fan and member of the MCC for over 55 years.