Episode 16

Episode 16: From fear to pride with Chris Gibson of GGM Groundscare

Chris Gibson, MD of GGM Groundscare relives a season that veered from optimism through to fear when lockdown was announced in March, and ended with pride in his team for pulling together and navigating a very challenging season.

He tells how some initiatives introduced because of Covid restrictions actually improved the business, how his team made calls to customers simply to say 'hello' and how introducing new products because of franchise realignments were difficult 'because of the good job we had done with competitive brands in the past'!

He also talks about the importance to the business of service contracts, of having a well-organised hire department and his belief that there is plenty of pent-up demand in the professional turfcare market for next year - as long as supplies can be maintained.

About the Podcast

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Inside AgriTurf
The farm and grass machinery business

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About your host

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Chris Biddle

Chris is an experienced journalist specialising in the farm and grass machinery market. He has worked for a major tractor manufacturer and been a managing director of a farm and grass machinery dealership in the West Country.
In 1988, he launched trade magazine, Service Dealer followed by TurfPro in 1998, selling both titles to Land Power Publications in 2015.
He was editor of Landwards, the professional journal of the Institution of Agricultural Engineers (IAgrE) from 2008 until 2019 and is the recipient of the 2020 IAgrE Award for Outstanding Contribution to the Land-Based industry.
Chris lives in Salisbury with his wife Trish, and is an avid cricket fan and member of the MCC for over 55 years.