Episode 66


After a long career with Honda, Martin Sanders is now assisting small businesses by providing business coaching and mentoring. In this podcast he explains the difference.

For many years, Martin headed Honda's Power Products Division, and then went on to become Chief Financial Officer and Chief Audit Executive of Honda Motor Europe until his retirement in 2020.

A trained accountant, Martin says that the most rewarding feedback and practical advice for businesses at the sharp-end, came from his time visiting and talking to dealers. And the most memorable yardstick or metric for judging business performance, the Lunchtime Test, came from a dealer.

He understands how difficult it is to switch off when running a family business, and that a pair of outside eyes can help business owners see 'the wood from the trees' when day-to-day challenges get in the way of strategic planning

Episode is 33 minutes

Website Martin Sanders – Business Coach and Mentor

About the Podcast

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The farm and grass machinery business

About your host

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Chris Biddle

Chris is an experienced journalist specialising in the farm and grass machinery market. He has worked for a major tractor manufacturer and been a managing director of a farm and grass machinery dealership in the West Country.
In 1988, he launched trade magazine, Service Dealer followed by TurfPro in 1998, selling both titles to Land Power Publications in 2015.
He was editor of Landwards, the professional journal of the Institution of Agricultural Engineers (IAgrE) from 2008 until 2019 and is the recipient of the 2020 IAgrE Award for Outstanding Contribution to the Land-Based industry.
Chris lives in Salisbury with his wife Trish, and is an avid cricket fan and member of the MCC for over 55 years.